Apushi was born after hearing the same complaint from many moms and dads, "baby clothes don't last at all, it's a waste!". We researched, sketched and prototyped for almost two years over 15 designs that were tested with different babies to select the best ones for our first collection.

All our work needed a name. We wanted something that meant care, tenderness, protection, love, in a word Family and we found Apushi, a word that means FAMILY for the Wayuu community of La Guajira (northern Colombia). We fell in love with the tenderness of its sound and the strength of its meaning.

Apushi is baby clothes made with love and design innovation, which with only 2 sizes (normally there are 4 or 5 sizes) accompanies families during the first months of their babies' lives, adjusting to their fast growth.

With innovative design, intelligent construction and hypoallergenic and soft fabrics, we double the time of use of the garment, while offering confort, freedom of movement and taking care of the delicate skin of the baby.

Apushi is made in Colombia, with a functional and innovative design and manufactured by experts in delicate clothing. We make baby clothes that grow, take care and pamper your baby.

We import and distribute in Europe and the world directly from France.