The benefits of Apushi

We believe in our power as consumers and buyers. Every purchase decision matters, no matter how small it may seem. It is our power to guide the economy towards a more sustainable model.
We have designed clothes for everyday life that allow free motor skills necessary for baby's motor development. Our designs and materials are selected so that babies can discover their bodies and learn to use them, not just to look pretty in photos.


Apushi was born to extend the life of products used during the greatest growth stage for our children. The imprint of our little ones on the world cannot start with lots of trash. Our growing clothes are designed, manufactured and packaged to grow with baby and last longer.

Our greatest commitment is to take care and comfort of the baby. Our clothes are made of 93% hypoallergenic cotton guaranteeing total compatibility with their skin, our growth mechanisms comply with infant safety standards and the elasticity of the fabric allows freedom of movement, which is key for the proper development of the baby.